Perspectives & Tourism, Punta Arena

Punta Arena is a small community on the island of Tierra Bomba near Cartagena, Colombia. Punta Arena used to be a fishing village, but now lives mainly from tourism with its beautiful white sandy beaches.

The municipality has a diverse population of predominantly African-American residents and Venezuelan migrants. Punta Arena faces numerous challenges: Poverty, lack of clean water, poor access to education, low employment opportunities and gender inequality.

Climate change and environmental pollution are also major problems. The municipality has already taken initial measures to protect the environment, but faces challenges such as land use changes and overdevelopment.

This project will reach the entire community of Punta Arena. The project is particularly aimed at women working in sustainable businesses and primary school children.

In Punta Arena, we are committed to strengthening the community, improving environmental education and giving women in particular the opportunity to find good jobs in ecotourism. Our main goal is to promote sustainable entrepreneurship in Punta Arena.

To this end, women are trained as certified eco-guides and supported in becoming entrepreneurs for ecological and cultural services or handicrafts. This provides the women with a sustainable income that enables them to break the cycle of poverty and improve the well-being of their families, which ultimately improves the entire economic landscape of the community.

For this the project utilizes the natural resources, biodiversity, history and culture to develop a business strategy that promotes environmentally friendly tourism. This will not only support the economic development of the region, but also preserve natural resources, protect indigenous culture and create good employment opportunities.

In particular, the project also strengthens the role of women in the communities and promotes intergenerational exchange. This helps to reduce inequalities and combat gender-specific violence.

Primary school children are also taught about sustainability and environmental protection. Together with biologists, the pupils document the natural biodiversity on the island. This initiative enables them to learn scientific knowledge and methods and creates interest in biodiversity that they can pass on to other community members.

Our goal is to empower the community to advocate for sustainable development, inclusive growth and cultural preservation. By improving the environment and quality of life for all members, we are creating a more sustainable future.

Help us empower the Punta Arena community, especially women and children, to live sustainably and protect themselves from the effects of climate change.