Her best-selling products? Handmade wigs
Thanks to the help alliance project Leona in Senegal, Marietou has been able to train as a hairdresser and is now standing firmly on her own two feet
Marietou’s small store is the point of call for the women of her home village near Saint-Louis in Senegal. This is where young girls, mothers and elderly ladies meet up every day to exchange news and views and stock up on beauty products. The pink plastered store, barely larger than a few square meters, is nicely outfitted with everything that women require to meet their daily needs: cosmetics, care products, along with hair ties, barrettes and jewelry. In Germany, a drugstore would probably offer a similar range. However, the best-selling items here are Marietou’s handmade wigs.
The men in her home village work in the salt mine and toil away underground for a modest wage. A lot of the women are illiterate and have had no training. This was the case with Marietou. But she didn’t want to submit to this predetermined fate and went looking for something that would give her prospects.