RTL – Wir helfen Kindern supports Brazil project

Great support for the help alliance project “Dancing builds self-confidence” in Brazil: At this year’s meeting of the children’s aid organizations of the RTL – Wir helfen Kindern e.V. foundation in Cologne, Andrea Pernkopf, managing director of help alliance, received a donation check for €1,009,000 from the foundation’s deputy chairman, Wolfram Kohns.

The funded project in São Paulo offers disadvantaged children the opportunity to strengthen their self-confidence, develop their personalities, and discover new perspectives through dance. The focus is not only on artistic expression, but also on social development and strengthening self-esteem. Around 360 children from the surrounding area come to the project every day. However, there is currently little space for sports and exercise. With the donations, we want to create more space for the children and build a new sports center.

The 29th RTL Donation Marathon – the longest charity program on German television – raised over €18.2 million in donations in November 2024. An impressive show of solidarity in challenging times. In the TV studio, project coordinator and Lufthansa flight attendant Dorothee Pörner, together with Andreas Mechler from Mastercard, presented the project to viewers and called for donations. Mastercard presented a digital donation check for €200,000 live in the studio.

help alliance, Mastercard, and the RTL – Wir helfen Kindern foundation have formed a strong alliance over the past six years and continue to send a clear message about sustainable commitment and effective aid for children in the community.