Deeply moved

16. October 2019

help alliance project coordinator and project are part of the Lufthansa marketing campaign #LifeChangingPlaces

The sixth story of the campaign goes to Ethiopia – the place that has changed the life of flight attendant Maira Nolte forever. In Addis Ababa it was a visit to a centre for disadvantaged women and children that deeply moved Maira. Today, the centre is supported by help alliance and is supported by her as a volunteer project manager. Many of the children and women who come to the project were previously victims of violence. Gender-based violence in particular is a frequent topic that women in Ethiopia suffer from. In the project they find a safe place where they can deal with their traumas. In addition, they are supported by targeted educational offers.

The new campaign runs in cinemas, on TV and on demand platforms such as Amazon Prime and SKY, as well as digitally, for example on social media platforms. For the first time, posters, giant posters and digital screens will also ensure high visibility in Germany.

All digital advertising formats link to the Lufthansa.com/places website. In addition to all films, the #LifeChangingPlaces podcasts, which are also available on Spotify, Amazon Alexa and Google Podcasts, are also available there.

Here you can find out more about the project in Ethiopia.

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Mairas project in Ethiopia is featured in a video